Wine Advertisement Madonna Nera

Advertising Red wine from Tuscany Madonna Nera, created for the cyclical publication on èItalia, the magazine that promotes Italian products with a circulation of 100,000 copies worldwide.
The advertising image, elegant in its original photo, was even more valued in its use on a full page, avoiding any other subject that could divert attention.
The image was used in accordance with a marketing strategy to highlight its elegance, through a minimal use of colors: red in reference to the type of wine, and the black representation of elegance.